The Hygiene Standard, Powered by RINSE
Why pH Matters for Men’s Intimate Skin
pH balance isn’t just science. It’s the foundation for comfort, freshness, and long-term confidence where it matters most.
What pH actually means
pH stands for potential of hydrogen. It measures how acidic or alkaline something is on a scale from 0 to 14, where 7 is neutral.
Men’s intimate skin naturally sits around pH 5. This slightly acidic level helps maintain the skin barrier, supports comfort, and reduces the chance of recurring irritation or odour.
When this balance is disrupted by harsh soaps or fragranced products, the skin can start to feel dry, tight, or uncomfortable — even if you shower daily.
What happens when pH is out of balance
- Dryness: natural moisture is stripped away
- Itching or sensitivity: skin feels irritated or over-cleansed
- Odour returning quickly: freshness fades faster than it should
- Ongoing discomfort: things just feel “off” during the day
This imbalance is also why many men experience recurring issues even when they think they’re cleaning properly. Following the right intimate hygiene routine matters just as much as the product you use.
Why regular soap and shower gel cause problems
Most body washes and shower gels sit between pH 8 and 10, which is far more alkaline than intimate skin is designed for.
This is why using regular shower gel often leads to short-term “clean” followed by dryness, irritation, or odour later in the day — a problem we explain in more detail in why shower gel doesn’t belong down there.
How RINSE supports natural balance
RINSE Daily is formulated close to pH 5 — the same level as intimate skin.
By working with your skin’s natural balance rather than against it, it helps reduce irritation and keeps odour from returning too quickly.
- pH-balanced for daily comfort
- Unscented and dermatologist-developed
- No harsh detergents or heavy fragrance
- Gentle enough for everyday use
Choosing the right intimate wash for men starts with understanding pH.
