7 Reasons Men Are Switching
READ THE 7 REASONS
The category men were never given
7 reasons men are finally ditching body wash down there - and giving their partner her Femfresh back.
The closest bottle in the shower is not necessarily the one designed for men's external intimate skin. Here is why a dedicated option makes more sense.
The default was never a decision
Most men never chose an intimate wash.
They used the body wash on the shelf. A bar of soap. Sometimes their partner's Femfresh.
The routine happened through convenience, not because any of those options had been designed specifically for men.
Femfresh helped make dedicated intimate care normal for women. Its range is built around women's intimate care and vulval skin. That does not make it a bad product. It simply means men were still borrowing somebody else's category.
RINSE exists to give men an option of their own.
Body wash was designed to be general.
That makes sense for arms, chest and back. It does not automatically make every body wash the most considered choice for men's external intimate skin.
Her Femfresh was designed with her in mind.
Femfresh's own range is positioned around women's intimate care. Borrowing it can feel logical when men have no obvious option, but it was not created as a men's product.
The better question is not simply, "Can I use it?"
It is why men should still have to choose between a general body product and a women's intimate range now that a men's option exists.
Stop borrowing the closest bottle. Put one in the shower that was built for you.
Meet the men's option
RINSE Daily. Built for down there - and built specifically for men.
RINSE removes the guesswork. It gives men's external intimate skin a product with a clearly stated purpose, rather than asking a general body wash or a women's intimate product to fill the gap.
It is completely unscented, developed with a dermatologist and formulated at pH 4.5 to 5.5.
- Developed with a dermatologist
- Made without SLS or SLES
- Made without parabens
- Derived from natural ingredients
- Vegan and cruelty-free
- Made in the UK
Around 67p per wash - one bottle typically lasts 30 to 45 days with once-daily use.
The difference is the starting point
Not general body wash. Not a women's product with a different label.
RINSE was developed for daily cleansing of men's external intimate skin. The intended user, fragrance decision and pH range are stated clearly, so you know exactly what belongs in your shower.
Formulated across this range to accommodate natural variation across men's external intimate skin.
The intended user is clear.
RINSE is made specifically for men's external intimate skin rather than general body cleansing or women's intimate care.
The fragrance decision is clear.
RINSE is completely unscented. It does not try to make intimate skin smell like aftershave or borrow a heavily fragranced grooming cue.
The pH range is clear.
RINSE is formulated at pH 4.5 to 5.5 to accommodate natural variation across men's external intimate skin.
The routine stays simple.
Use it in the shower on men's external intimate skin, clean gently and rinse thoroughly. No borrowed bottle and no extra ritual.
From verified buyers
The category makes sense once men realise it was missing.
“Never really thought about it before, but this just makes more sense than using normal shower gel down there.”Ryan, 20 - Verified Buyer
“Bought this for my boyfriend and now he won't use anything else. Massive difference.”Emma, 26 - Verified Buyer
“On my fourth bottle now. I use it every morning after the gym and I'm still fresh by the evening.”James, 35 - Verified Buyer
The honest objection
Why not keep using whatever already works?
If your current routine works well for you, there is no need to invent a problem.
But if you are already choosing a separate intimate product, RINSE removes the compromise. It was designed for men's external intimate skin, it is completely unscented and its pH range is stated clearly.
One bottle typically lasts 30 to 45 days with once-daily use.
If it does not earn its place in your shower, the 30-day money-back guarantee gives you a way back out.
Straight answers
Questions men ask before choosing their own bottle
Can men use Femfresh?
Is RINSE simply Femfresh for men?
Why not use ordinary body wash down there?
Does RINSE smell masculine?
Where is RINSE Daily designed to be used?
Can I use it every day?
What if it is not right for me?
Stop borrowing the category
Whatever is in the shower is no longer your only option.
Completely unscented. Formulated at pH 4.5 to 5.5. Developed with a dermatologist for men's external intimate skin.
PUT RINSE IN YOUR SHOWERAround 67p per wash - 30-day money-back guarantee - free UK delivery on two or more bottles
30-day guarantee