The Hygiene Standard, Powered by RINSE

How to Clean Your Private Area Properly (For Men)

Most men were never actually taught how to clean properly down there. Done right, it can prevent irritation, odour, and daily discomfort.

Why proper intimate hygiene matters

The skin in your intimate area is thinner, more sensitive, and more prone to irritation than the rest of your body. Sweat, friction, and moisture build up more easily here, which is why poor hygiene routines often lead to recurring odour or discomfort.

Cleaning properly is not about washing more often or scrubbing harder. It is about using the right products and following a simple routine that supports your skin’s natural balance.

Step 1, Use the right wash

Most regular shower gels and soaps are designed for tougher skin on your arms, chest, and back. They often contain strong fragrances and surfactants that can disrupt the natural balance of intimate skin — which is exactly why shower gel doesn’t belong down there.

This disruption is one of the main reasons odour and irritation keep coming back. Using a wash that is too harsh can strip away protective oils and throw off pH balance.

Instead, use a pH-balanced intimate wash for men that is specifically formulated for sensitive areas.

Step 2, Clean gently with warm water

Warm water helps loosen sweat and buildup without stressing the skin. Avoid very hot water, which can dry the area and increase sensitivity.

Apply your wash using your hands only. Rough cloths, loofahs, or scrubbing can cause micro-irritation and make discomfort worse over time.

Step 3, If uncircumcised, clean underneath

If you are uncircumcised, gently pull back the foreskin during washing. This helps remove natural buildup that can accumulate underneath.

Use warm water and a small amount of wash, then rinse thoroughly. Avoid aggressive cleaning, which can cause dryness or sensitivity.

Step 4, Rinse thoroughly

Any leftover product can irritate intimate skin. Take a few extra seconds to ensure everything is fully rinsed away before stepping out of the shower.

Step 5, Dry completely

Moisture trapped in the area creates an environment where discomfort can develop later in the day. Gently pat dry with a clean, soft towel rather than rubbing.

This step is especially important if you are active, go to the gym, or wear tighter clothing.

How often should men clean their intimate area?

For most men, cleaning once per day as part of a normal shower routine is enough. Over-washing or using harsh products can do more harm than good.

If you are very active or sweat heavily, focus on gentle cleansing rather than increasing frequency.

Daily hygiene checklist

• Use a pH-balanced wash made for men
• Clean gently once per day
• Rinse thoroughly
• Dry completely
• Wear breathable fabrics

Why RINSE fits into a proper routine

• pH-balanced for daily comfort
• Unscented and dermatologist-developed
• No sulfates, parabens, or heavy fragrance
• Gentle enough for everyday use

Want the right product for this routine? See the best intimate wash for men (and what to avoid).

Confidence starts with comfort. Shop RINSE Daily