The Hygiene Standard — Powered by RINSE
Why pH Matters for Your Intimate Skin
pH balance isn’t just science. It’s the foundation for feeling comfortable, clean, and confident.
What pH really means
pH stands for “potential of hydrogen.” It measures how acidic or alkaline something is on a scale from 0 to 14. A pH of 7 is neutral. Your intimate skin naturally sits around pH 5, which is slightly acidic and helps maintain comfort and balance.
When that balance is thrown off by harsh soaps or strong fragrances, your skin can start to feel dry, tight, or uncomfortable.
What happens when pH is off
- Dryness: some cleansers strip away natural moisture.
- Itching or sensitivity: your skin feels irritated or over-cleansed.
- Odour: imbalance can make freshness fade faster.
- Discomfort: you notice things just feel off during the day.
Why regular soap isn’t ideal
Most body washes have a pH between 8 and 10, which is much higher than your intimate skin’s natural level. That’s why regular shower gel can sometimes leave you feeling dry or irritated, even when it smells great.
How RINSE supports natural balance
RINSE is carefully formulated at a pH close to 5 — the same level as your intimate skin. That alignment helps keep you feeling balanced and fresh every day.
- pH-balanced for comfort and freshness
- Unscented and dermatologist-developed
- Free from sulfates, parabens, and heavy fragrance
- Gentle enough for daily use
Keep your skin balanced and confident where it matters. Shop RINSE Daily →
