The Hygiene Standard — Powered by RINSE

Why Shower Gel Doesn’t Belong Down There

Think your regular shower gel is fine for your private area? Think again.


Your intimate skin is different

The skin around your intimate area is thinner, more sensitive, and more reactive than the skin on the rest of your body. What works on your arms or chest can be too harsh down there.

Most shower gels are made for general cleansing, not for delicate skin that needs a specific balance to stay comfortable.

Why regular shower gel causes problems

  • Harsh surfactants: can strip away natural moisture.
  • Heavy fragrance: may irritate or dry sensitive skin.
  • Unbalanced pH: can disrupt skin comfort and natural protection. Ideal pH is around 5.
  • Dryness and tightness: often follow after cleansing with harsh ingredients.
Your intimate area isn’t built for regular body wash. Choosing the right product helps you stay comfortable and confident.

What to use instead

Use something made for the job: gentle, pH-balanced, and dermatologist-developed. That’s why we created RINSE Daily.

It’s designed specifically for men’s intimate skin, giving a clean, comfortable, and balanced feel every day.

Why guys switch to RINSE

  • pH-balanced to support comfort and freshness
  • Unscented, gentle, and dermatologist-developed
  • Free from sulfates, parabens, and artificial fragrance
  • Clean formula suitable for daily use
  • Eliminates odour leaving you feeling fresh, balanced, and confident

Ready to switch to something made for your skin? Shop RINSE Daily →